SEO Gone Generic: What It Is And What It Means For Your Business


Walk into any grocery store aisle, and what do you see? There are white and black label generic products on the shelves next to all of the name brand products. White labels of this sort have become synonymous with generic, although generic has become more popular in recent years when people have realized that "generic" just means that no company has put its name on the exact same product sitting on the shelves next to the name brand products!

29 January 2020

How Custom Websites Benefit Small Businesses


Simple, inexpensive websites are often the go-to for small businesses, but at some point you will need to seriously consider the advantages of a customized website. The ability to customize not only your website design, but what your website can do, may be necessary for the success of your business. Better Marketing Effectively marketing a small business is complex, because you need to be active on different platforms that people frequently use to find and support businesses.

12 September 2019

Want To Build A Diverse Targeted Audience? Learn To Effectively Market To African Americans And Minorities


Are you trying to reach a broader demographic when advertising to the public? You may have recently realized that your client base is not that diverse at all. If you would like to make sure that you are not alienating certain groups of people with your marketing techniques, you should learn more about African American marketing and how you can expand your audience while reaching out to new people in a way that is going to make them more interested in your business.

31 May 2019

3 Reasons To Hire A Pro To Design Your Web Page


Whether you're starting a new business or you're an established business owner, it's essential to have a functioning, high-quality web page. A web site can provide more information to prospective customers about your goods or services, assist existing customers with any issues they're having, and allow customers to purchase or reserve your goods and services.  You might be tempted to design or revamp your web page yourself. However, there are numerous benefits associated with letting a pro handle your web page design.

8 April 2019

3 Tips For Starting A Homemade Business Online


Many people make homemade items as a hobby, but rarely do they make the transition from hobbyist to entrepreneur. If you are ready to start a homemade business, there are several ways to increase your chances of success. Start With A Third-Party There are numerous platforms for selling homemade items online. The right platform for you needs will depend on researching other seller's experiences and what you can afford to pay upfront in fees.

24 January 2018

A Guide To Mobile Banner Ads


When executing an online marketing campaign, do you want to make sure your message is distributed across every platform consistently, clearly, and effectively. With people using their phones more and more to browse the Internet and use social media, many are spending even less time on an actual desktop or laptop computer. Because of this, banner ads that have long been a staple of online marketing, need to be equally effective and visible on smart phone and mobile devices as they usually are on Internet browsers.

30 November 2017

Three Business Website Design Mistakes To Avoid


Putting together the perfect website for your business requires an eye for design and user ease. You want a site that draws in visitors and keeps them there long enough to secure them as customers. Knowing the following web design mistakes that will cause you to lose business is vital if you want to build an engaging website. #1: Not considering all platforms Your visitors will be using a variety of different devices to access your site, including computers, tablets, and smart phones.

26 June 2017

Marketing Retreat Planning 101 - How To Balance Business And Pleasure


When you are highly results oriented and goal driven, it can be hard to see when you should step away from your work to recharge your proverbial batteries. The fact of the matter is that standard vacations can leave some professionals feeling bored and stifled instead of relaxed. Industry-specific retreats offer the type of settings that even the most dedicated workers are likely to embrace, as they are able to take it easy without worrying about what's going on back at the office.

3 May 2017

Tips For Increasing Conversions From Your Firm's Legal Website


Is your law firm's website attracting visitors that just aren't converting into clients? If so, you aren't alone. Many times, people searching for legal advice aren't exactly sure whether they need to hire a lawyer or even what type of lawyer to hire if they do need one. But that doesn't mean that you can't turn your browsing web traffic into clientele. Check out these tips to learn how to increase conversions on your legal website.

12 April 2017

Five Tools And Features To Add To Your Medical Website


As a doctor, you don't just get the luxury of treating patients. You also have to manage a small business — your clinic — and that includes online marketing and developing a great website. If you want a website that offers your patients great features, you may want to talk with a developer, such as, about adding the following features. 1. Appointment Scheduling Many people dislike talking on the phone, and they want the convenience to handle as much as possible from their laptops and smartphones.

31 March 2017