If your website is primarily focused on selling products directly to the people who visit, you are running an e-commerce website experience. When it comes to e-commerce sites, there are a few specific design tricks that can help your website stand out.
Tip #1: Make Sure You Are Using High-Quality Photos
First, you need to make sure that you are using unique content.
When you are running an e-commerce site, you may be selling products that you created on your own, or you may be selling items that you purchased wholesale. If you are selling wholesale items, don't use the default photos that you are provided with. Take your own pictures of the product.
For all your pictures of products, make sure that you are taking high-quality pictures. You should be taking high-resolution photos. You should be offering 360-degree views of the products so viewers can see all the sides of the product. Create a uniform style for taking pictures of products so that all the product pictures have a more uniform feeling. Creating familiarity is valuable for your e-commerce website.
Tip #2: Make Your Brand Logo Prominent
With an e-commerce site, you are going to want to make sure that your brand logo is prominent. You want to create brand recognition, and you can do this by putting your brand logo on the top of your homepage.
If you have set-up your page to all for continuous scrolling, you are going to want to lock your logo to either the top or bottom of the page so that the logo is always prominent.
Tip #3: Add Advanced Filtering
Third, you are going to want to make sure that you have advanced filters on your page. You want to have filters that allow your users to carefully filter out different products and type.
For example, if you are selling bedspreads, you are going to want to offer filters that allow users to filter based on bed size, bed colors, and even patterning. Or if you are selling clothing, you are going to want to allow users to filter by size, type of clothing, the color of clothing, and by brand. You want to make it easy for your customers to find the products that they want.
Tip #4: Search Bar
Fourth, you are going to want to install a search bar on your site as well. A search bar is another tool that you can use to help customers to find the products that they want. For your search bar to be effective, you need to make sure on the back end, when you create product pages, that you attach all relevant keywords and search terms to the product page so that the product page will show up in the search results.
When creating an e-commerce site, you should use high-quality product photos. You should use an advanced filter and a search bar to help your customers find the products they want to purchase. Finally, make sure your brand logo is prominent so that you can create brand recognition. You can also hire a website design service company to help you make these changes to your site.
If you have more questions about web design, contact a company near you.
Share26 August 2020
Hi. My name is Gerald Jones. Thanks for stopping by my website. I have owned a small retail business for about fifteen years now. I started out with only a physical location, and then a few years later built a website and started selling online. The one thing I have learned is that you have to market your business to be successful. Gone are the days where people find you in the yellow pages of the phone book. Competition is fierce, but it’s not impossible to thrive. Online marketing is probably the most important advertising a business can have. Learning how to market online can be challenging, but if I can do it, anyone can! I’m going to share more about the importance of online marketing and how to get started. Hope you find this information to be of value.