3 Reasons To Include Short Videos In Your Marketing Emails


People receive countless messages in their emails every day. As a marketer, your goal should be to ensure the emails you send out to prospective clients and customers stand out from everything else they receive. One of the simple and effective ways to set a different tone and improve the reception of your emails is by adding videos to them. Video emails will significantly increase the open rates and give you better results with your marketing goals. Consider these three other reasons to make videos part of your messages.

Increasing the Number of People Visiting Your Website

When marketing your business on the digital platform, you should always create material that invites customers to your website. Video messages significantly raise click-through rates. A customer will watch the short video and get interested in your product or service. Once they click and access your page, converting them into buyers is easier. The videos also decrease the unsubscribe rate. It is, therefore, a solid marketing strategy that will give you excellent returns.

Giving Your Customers an Authentic Connection With You

They say that communication is critical in the business world. Besides what people say, the bulk of the communication is the verbal cues, facial expressions, and tone. The customer will trust you more when they can see you talk about your product or service in a video than when they read an article about it. Videos are more personal than the written word because they have reassuring images and voices. You should ensure that the same person presents these videos consistently, creating a permanent connection with the target audience.

Increasing the Email Reading Percentages

Including a video in the email is a legitimate way of ensuring people open it because they are naturally curious. The bulk of the emails people receive from their work and other places are written text. Therefore, the video stands out immediately. The digital conversation has shifted to where people prefer watching a video about something than reading a lengthy article about it. Therefore, more prospective clients will open the message you want to pass across in your marketing campaign when you choose video.

Therefore, including a video in your email campaigns is one of the easiest ways to get people to open your emails, click through to your site and convert the clicks into sales. Speak a company like Covideo to get more information about making video emails for your business.


22 February 2022

Online Marketing for Your Business

Hi. My name is Gerald Jones. Thanks for stopping by my website. I have owned a small retail business for about fifteen years now. I started out with only a physical location, and then a few years later built a website and started selling online. The one thing I have learned is that you have to market your business to be successful. Gone are the days where people find you in the yellow pages of the phone book. Competition is fierce, but it’s not impossible to thrive. Online marketing is probably the most important advertising a business can have. Learning how to market online can be challenging, but if I can do it, anyone can! I’m going to share more about the importance of online marketing and how to get started. Hope you find this information to be of value.