Tips For Increasing Conversions From Your Firm's Legal Website


Is your law firm's website attracting visitors that just aren't converting into clients? If so, you aren't alone. Many times, people searching for legal advice aren't exactly sure whether they need to hire a lawyer or even what type of lawyer to hire if they do need one. But that doesn't mean that you can't turn your browsing web traffic into clientele. Check out these tips to learn how to increase conversions on your legal website.

Place Your Phone Number at the Top of the Page

Your office's phone number should be at the top of every single webpage you publish. This way, it's easy for people to find. If your firm's phone number is the first thing a person sees when he or she visits your site, they are more likely to call you — even if they only have a random question. Once you have the person on the phone, it's a lot easier to establish a more personal connection, and possibly turn the lead into a client.

Target Your Area of Practice

Most lawyers have a specific area of law they practice, such as criminal, family, or personal injury. However, you should consider narrowing your field of practice down even further to increase your website conversions. For example, if you specialize in criminal law, you could use your website to establish yourself as a criminal lawyer who specializes in helping people who have drug charges. The more you narrow your target market, the easier it is for search engines to properly rank your website, which in turn equals more targeted traffic and more conversions.

Use Buttons to Funnel Your Website Traffic

You can narrow your website traffic down even further by using buttons or links at the top of your website to funnel your website traffic to the appropriate place. For example, if you're a family lawyer who specializes in divorce, you can add buttons to the top of your website that say things such as "Filing for Divorce," "Contesting a Divorce," and "Filing for Custody of Your Children." This way, your website visitors are taken directly to the specific information needed. Each page that you direct your visitors to should be targeted for that specific problem, with clear calls to action to increase your website's conversions.

Lead conversion for law firm websites doesn't have to be difficult, as long as you keep your website content helpful and focused. The easier it is for people to find exactly what they need, the more likely they are to become a client.


12 April 2017

Online Marketing for Your Business

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